ESTRELAS __PERFEITAS

During the Christmas season there are a number of traditions that we all practise, and making the Christmas tree is one of them. But the truth is that even in decorating the tree there is a lack of inclusion. Not everyone can put the star on the top of the tree, especially people with motor disabilities. 

That's why this Christmas we've decided to invite the Portuguese people to reflect on inclusion and accessibility by transforming their Christmas trees into inclusive ones. 

The Perfect Stars are different, they're not proportional or symmetrical like the normal ones, but they're perfect for decorating any part of the tree and for anyone.

Because “É na inclusão, que está a perfeição”.

Client: Associação Salvador
Agency: Dentsu Creative Portugal, Lisbon
Creative Director: Ivo Purvis
Art Director: Madalena Montellano
Copywriter: Joana Antunes, Nuno Leal
Filmmaker: Maria Mena
Videographer: Luís Pinto Magalhães
Interviews: Nuno Mata, Diana Niepse, Hugo Maia
Photography: Fernando Sousa

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